Stranger Things S5:
VECNA’S TAKEOVER (TAKEOVER CAMPAIGN)
Fans and commuters will see “Vecna’s Takeover” of popular Los Angeles locations, Netflix key art and Spotify profiles as they’re overtaken by Vecna’s massive, luminescent tendrils.
Experiential Campaign
Student work
ACCESS: Netflix x Otis Entertainment Marketing
”Advanced Digital Design” with Karine Gregorian
Execution 01:
Wildposting Netflix Posters
Season 5 key art will de displayed through wild posting as Vecna’s rubber tendrils will wrap around the wall. There will be a massive red and blue spotlight behind the wall where the sounds of the Upside Down can be heard.
A hole in the wall will signal that the portal is open as tendrils come out from it and looking inside we will see the S5 title treatment and release date.
Execution 02:
Hollywood Sign
The famous Hollywood sign will be taken over by a 3D sculpted model of Vecna as it’s lit in red and looks over LA natives and tourists.
Execution 03:
Billboard Takeover
Netflix IPs billboards will be taken over by Vecna’s tendrils and middle billboards will have red lighting to give more of a clue that it’s Vecna.
Execution 04:
Spotify Takeover
Metallica’s albums on Spotify will feature the “Stranger Things” color gradient and Eddie’s “Master of Puppets” scene.