Super Mario Bros. 2
Experiential Campaign
Student work
ACCESS: Netflix x Otis Entertainment Marketing
”Key Art for Applied Media” with Dennis Lee
CONCEPT 1: RAINBOW ROAD in LA Tunnels
Los Angeles has a lot of historic tunnels like the 2nd Street freeway tunnel. What if the famous 2nd Street tunnel transformed into the iridescent Rainbow Road from “Mario Kart”? Color Kinetics LED lights would be installed overhead to illuminate the tunnels and projection would bring our favorite racers to life!
CONCEPT 2: TRAFFIC LIGHTS “START UP”
What if Mario Kart’s Lakitu was to “hold up” traffic lights as you commute to work in busy LA traffic? Concept 2 for my “Super Mario Bros Movie 2” Experiential Campaign is to have highly populated streets in major cities taken over by Lakitu. Lakitu would be 3D modeled and would be surrounded by official film key art. Would you want to see Lakitu on your regular commute or would it unleash the racer in you?
Other Ideas:
